The reading list / 06 Nov 2026
A plan you
can act on.
Choose the decision in front of you: write the plan, sharpen your position, launch the product or fix the funnel. Each note gives you a worksheet or worked example.
All launch notes
- 01↗
Plan · 1,573 words
A marketing plan template for your first 90 days
Copy this marketing plan template for an Indian business. Set your customer, offer, channel, budget and review dates with a worked ₹3 lakh example.
- 02↗
Position · 1,624 words
Brand positioning strategy: a founder worksheet
Write a brand positioning strategy buyers can understand. Use a practical worksheet to choose your customer, alternative, useful difference and proof.
- 03↗
Launch · 1,559 words
A go-to-market framework for a first launch
Use this go-to-market strategy framework to launch an Indian D2C product. Define your buyer, offer, route to sale and budget before you buy traffic.
- 04↗
Funnel · 1,694 words
Marketing funnel: stages, metrics and fixes
Build a marketing funnel for your Indian business. Map each stage to a buyer decision, track the purchase path and use a worked example to choose the next fix.
Put it to work / Free review
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Leave with the next 90 days.
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