Boring Marketinghttps://boringmarketing.in/Practical marketing strategy for Indian founders: positioning, launch plans, funnels and budgets, written by the Boring Commerce performance team. A marketing plan template for your first 90 dayshttps://boringmarketing.in/notes/marketing-plan-template/https://boringmarketing.in/notes/marketing-plan-template/Copy this marketing plan template for an Indian business. Set your customer, offer, channel, budget and review dates with a worked ₹3 lakh example.Fri, 06 Nov 2026 03:30:00 GMT Brand positioning strategy: a founder worksheethttps://boringmarketing.in/notes/brand-positioning-strategy/https://boringmarketing.in/notes/brand-positioning-strategy/Write a brand positioning strategy buyers can understand. Use a practical worksheet to choose your customer, alternative, useful difference and proof.Fri, 06 Nov 2026 03:30:00 GMT A go-to-market framework for a first launchhttps://boringmarketing.in/notes/go-to-market-framework/https://boringmarketing.in/notes/go-to-market-framework/Use this go-to-market strategy framework to launch an Indian D2C product. Define your buyer, offer, route to sale and budget before you buy traffic.Fri, 06 Nov 2026 03:30:00 GMT Marketing funnel: stages, metrics and fixeshttps://boringmarketing.in/notes/marketing-funnel/https://boringmarketing.in/notes/marketing-funnel/Build a marketing funnel for your Indian business. Map each stage to a buyer decision, track the purchase path and use a worked example to choose the next fix.Fri, 06 Nov 2026 03:30:00 GMT